Starbucks partners with WeChat to launch social gifting feature for customers

Starbucks has launched a social gifting feature on WeChat to create more digital connections with Chinese customers.  
The feature  “用星說” (Say it with Starbucks) has launched on messaging app Weixin (WeChat) following a two-week trial.
The feature enables users to instantly gift a Starbucks drink or digital gift card, which is stored in the receivers Weixin-Wallet function and can be redeemed in any store in Mainland China. Users can add a per