05-08-2016 18:06 via marketingweek.com

Starbucks faces an uphill battle as it wades into tea market with iced teas push

Starbucks originally announced it would be bringing its Teavana range, which includes shaken iced teas as well as hot teas and lattes, to the UK in April this year. The coffee brand acquired the brand in 2012 and says it has made over $1bn in sales since launching in the US.
While the iced teas are rolled out this summer, the hot teas and lattes will be introduced into UK stores in autumn. Its campaign for the iced teas launched last month, will run throughout the whole of August and be supporte
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