Standard Chartered hands global media account to Carat

Standard Chartered has awarded Carat its global media account, with strategy, planning and buying being headed up from the Dentsu Aegis agency’s Singapore office.
According to Carat, the win comes after a competitive pitch. It is understood to have taken over six months to complete and saw OMD taken off the shortlist early on.
Sean O’Brien, CEO of Carat APAC, said Standard Chartered’s existing relationship with fellow Dentsu Aegis agency iProspect helped secure the win.
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