Stand for something: Values marketing in a cynical era

Muhammad Ali didn’t fight once from 1967 to 1970. A conscientious objector to the Vietnam war, he was denied a boxing license at every turn. His unwavering commitment to what he believed in was polarizing, controversial, and deeply unpopular with a majority of the US of A. It made him a villain — until it made him a hero.
Perhaps we forget the wilderness he was relegated to during the prime of his athletic youth. One quote in particular stands as a devastating reminder of how things