St Ives Group consolidates three agencies into Edit

St Ives Group has merged three of the agencies under its umbrella, mirroring the current trend of consolidation at big agencies.
Response One, Amaze One and Occam will, from 19 March, be known as Edit in an effort to unite the group's data science and marketing technology to power through-the-line CRM and media for its clients, such as Cosmos Travel, Azzurri Group, Pizza Hut as well as auto firms like Citroen, Fiat and JLR.
In bringing the three businesses together and combining 200 staff across