SpotX claims its latest product launch can help cure the ills of data leakage

With ‘data leakage’ regularly cited as one of the main barriers to adoption of programmatic advertising, SpotX has today (June 13) launched a new service which it claims will secure the valuable competitive insights of advertisers and publishers alike.  
Dubbed Audience Lock it will allow media owners to activate their first-party data for an advertiser to target a campaign to reach viewers of specific shows, or that fit a specific profile. Meanwhile, for media buyers