Spotx and Samba TV ink ad targeting partnership

SpotX and Samba TV have penned a deal that will see the pair combine their respective video ad serving plus targeting capabilities to help advertisers buy connected TV ads in an a manner that better targets the audiences they desire. The partnership also entails the capability of delivering in-app and web-based ad units, with SpotX named as the primary connected TV ad server for Samba TV, in a partnership that will see advertisers use the latter’s proprietary TV viewership data to ext