Spotify takes programmatic offering to APAC via Rubicon Project

Spotify has opened up its audio ads to be traded programmatically in Asia Pacific via a deal with Rubicon Project.
The deal is an expansion of a global agreement, which saw the music streaming service also partner with Appnexus and the Trade Desk in July to offer inventory to be traded programmatically for the first time.
According to Spotify, it has now run campaigns in Australia, New Zealand, Hong Kong and Singapore, via private marketplaces on Rubicon Project’s platform.
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