Spotify makes fun of strange user-generated playlist names in latest clever campaign

Spotify bid adieu to 2016 with a campaign that cleverly used its troves of listener data to poke a little fun at some of its users (like the person who played Justin Bieber’s “Sorry” 42 times on Valentine’s Day). The music streaming service is at it again with a similar campaign for 2017, except this time it’s having fun with some of the bizarre playlists that its users have made.
Created by Wieden + Kennedy New York, the campaign includes three online videos that f