Spotify furthers its programmatic offering with MightyTV purchase, brings adtech veteran Brian Adams into its ranks

Spotify has today (March 27) announced its second purchase in under a month with the acquisition of MightyTV, a content-matching service that has been dubbed “Tinder for TV”. The move also brings its MightyTV chief executive and adtech veteran Brian Adams within its ranks, as the music-streaming service continues to rollout its data-led offering to advertisers. 
Financial details of the deal were not disclosed publicly, with Spotify vice president of product Jason Richman claimi