Spotify, Diageo and Wavemaker talk audio in an industry obsessed with visual experiences

The potential of using audio to reach consumers in new ways is yet to be recognised by brands. Is the lack of standardised measurement and complex ecosystem holding the industry back from fulfilling its ambitions? Speakers from Spotify, Diageo and Wavemaker at the ‘Age of voice’ Spotify and The Drum event in London gathered to discuss.  
Audio can be a powerful tool that can trigger specific emotions, said Spotify’s global head of Ad Product & Partner Sales at Spotify,