Spotify and Ancestry invite people to create custom playlists based on their DNA

Ancestry and Spotify have joined forces in a campaign that marries science, technology and creativity to deliver personalized experiences and new findings for consumers. Specifically, people can now create personalized playlists based on their DNA.
The collaboration encourages AncestryDNA customers to continue their journeys of discovery by using their ethnicity estimates to generate a custom playlist comprised of songs from their ancestral regions. The playlists feature artists from the sa