Spoon swallows Southerly to form pan-European agency

London has found itself at the seat of a modern-day Nordic invasion with a decision by communications agency Spoon to acquire local content agency Southerly, creating a full-service communications and marketing agency at a stroke.
Spanning London, Stockholm, Gothenburg, Malmo, Oslo and Helsinki the combined business will give the Swedish business the scale it needs to corner new markets and expand its existing offer.
Spoon, owned by publisher Bonnier, is already the largest content agency in the