SPH strengthens in-house creative and branded content services with Sweet move

Singapore Press Holdings (SPH) has taken the wraps off its new in-house creative and content marketing venture as part of its move to innovate its newsroom and business operations.
The in-house venture, named as Sweet, will see SPH absorb content marketing agency Brand New Media and combine the agency’s expertise with its own Content Lab, CreativeLAB and Think Inc to provide native advertising and branded content to clients.
Former Brand New Media chief executive officer Damien Bray will t