Speights breaks with beer ad traditions in new campaign: The Dance

New Zealand beer brand Speights has broken with beer ad tradition and taken to the dancefloor with a heartwarming new campaign.  
The two-minute film, called The Dance’, follows two workmates, as one teaches the other to dance. The ad also features other workmates, who provide critique on the men’s style and dance moves.
The ad aims to break with the brand’s history of creating “blokey heroes” in their ads which have seen men earn a well-deserved beer through f