Specsavers trials in-store VR headsets to diagnose eye problems as brand aims for ‘more scope’

Specsavers is testing in-store VR headsets to help spread awareness to customers of the risks of eye disease and partnering with the Royal National Institute of Blind People (RNIB) as it looks to give its brand “more scope”.
Speaking today (7 September) to Marketing Week at a launch to celebrate the new partnership with the RNIB, Specsavers’ co-founder Dame Mary Perkins said VR could help to diagnose eye conditions and spread awareness to young people of the benefits of routine