Spark creates sounds of stars to tell stories of Matariki in New Zealand

New Zealand telco Spark has released a new activation that aims to showcase Maori oral traditions by celebrating Matariki, a star cluster that occurs in late May or early June and marks the beginning of the new year.
People who dial 0800 MATARIKI will hear nine stories for every star voiced by four Kiwi. They are Rangi Matamua, Stacey Morrison, Te Karere host, Scotty Morrison, and Tikanga expert, Rhonda Tibble.
The campaign was created by Colenso BBDO, with help from University of Waikato profes