Spamming people with GDPR emails is Virgin Holidays’ last resort to getting consent

As the 25 May deadline for GDPR draws closer, inboxes are being flooded with frantic emails requesting people give consent for companies to keep contacting them. But for Virgin Holidays, this is a last resort.
The travel firm is taking an arguably relaxed approach to the arduous task of getting its vast customer base to give all the right permissions to use their data moving forward.
Other companies are panic-stricken that in doing so they will lose swathes of customer contacts. However, Virgin