Southeast Asian ‘unicorn’ Lazada on why innovation comes from collaborating with other brands

Another year, another 11.11 sales extravaganza has convinced those of us in Asia to hit the keyboard and mouse (or our phones) to get the best deals of the year.
Lazada, now 83% owned by Chinese e-commerce giant Alibaba, is one of the forerunners of this trend and actually runs a sale for a month. However, on its Single’s Day launch, the company generated $123m USD of gross merchandise value (GMV) which it says is a 171% increase over the previous year. Over 6.5m items were bought, a 191%