SoundCloud taps Triton for US programmatic ad sales

SoundCloud is looking to more efficiently monetise the content on its audio platform by expanding its partnership with Triton Digital.
Now ad buyers can target specific audiences automatically, targeting them via various demographics such as age and listening habits through the a2x platform.
Audio advertising platform Triton Digital already offers similar services to Pandora, Spotify and iHeartRadio, additionally it was utilsing programmatic in Australia, Canada and New Zealand before the wider