SoundCloud ‘redoubles focus’ on creators in First On SoundCloud campaign says CEO

SoundCloud is among one of the largest streaming sites in the world, claimed its chief executive, but unhappy with that, he is keen to differentiate it by redoubling its focus on championing the creative talent that helped build the open music platform in the first place.
The brand has imported and adapted for Europe a marketing campaign that started in the US called ‘First On SoundCloud’. Created largely in-house, the marketing drive is intent on championing seven artists across the