SoundCloud makes further steps into programmatic with Rubicon Project deal

Music streaming platform SoundCloud has struck a deal with Rubicon Project to automate its audio and video ad inventory as it looks to bolster its programmatic offering to better monetise its content.
It means brands will be able to tap into SoundCloud’s audience in real-time using a range of targeting capabilities including first-party and content-level targeting. Advertisers will also be able to take advantage of SoundCloud’s audience insights to target their campaigns.
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