Sorry, Trump: It’s brands that can make America great again

Conventional wisdom dictates brands steer clear of politics, but in the immortal words of President-Elect Donald Trump, “IT WILL CHANGE!!!!”
Trump was actually tweeting about the divided nation he intends to unify, but he could have just as easily been talking about marketing best practices at the dawn of his presidency.
“For quite some time, there have been companies that are more blue and more red, but very rarely in marketing do they dive into political issues,” said M