26-09-2016 15:19 via marketingweek.com

‘Some parents still think VR will ruin their kid’s brain’, admits Facebook

Facebook is still battling negative perceptions around virtual reality (VR) technology, according to its director of media partnerships for EMEA Patrick Walker.
Speaking at the Radio Festival today (26 September), Walker explained the social media giant is facing several perception challenges, particularly around parents.
“With any new technology, whether it was print or radio, you always have prominent people criticising it when it first launches,” said Walker.
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