Solving the omnichannel problem with 'Headless CMS'

As marketers and advertisers, you may or may not have heard the term ‘headless’. Outside of technical and digital circles, the level of understanding of this term varies considerably.
‘Headless’ is often used broadly to describe a ‘microservices’ model of system architecture. Traditional architectures often consist of large systems, covering a wide range of functions (e.g. content management, ecommerce, email and digital marketing) all under one roof, e.g. Sit