SodaStream names Allenby Concept House global AOR

Carbonated beverage system maker SodaStream has announced that it has named Allenby Concept House its global creative agency of record.
Allenby has already led eight major campaigns for the company over the last five years and the agency will now be responsible for conceptualizing, producing and implementing campaigns to increase sales and brand awareness through a mix of strategy, creative, event productions, execution, influencer outreach and product placement, among other tasks.
Allenby&rsquo