Social video: the planner’s perspective

Over the past five years, we’ve seen a massive shift in social media trends, with clients using both paid and earned media to make social sit at the heart of many campaigns.
It’s the closest a brand can get to their consumer – to listen, to learn and most importantly to engage and inform opinions – so for many it’s not a surprising move.
The most exciting development in recent years is the increased and optimised way in which of video is used. Thanks to algorit