‘Social purpose helps brands thrive even more so in times of uncertainty’

Post-Brexit, the news has been littered with stories of large corporations warning they could move their headquarters out of the UK, of entrepreneurs concerned about securing funding and of brands mitigating against the wavering health of the pound. Needless to say, all roads lead back to ‘uncertainty’, an unwelcome guest that brand owners and economists alike struggle to deal with.
While the fallout of Brexit is beyond our control, how we choose to rela