Social media spend failing to live up to expectations

Social media is failing to meet projections as marketers consistently overestimate how much budget they will dedicate to sites such as Facebook, Twitter and Snapchat.
According to a survey of 388 top US marketing execs that is run biannually by The CMO Survey, marketers are now spending 10.5% of their budgets on social media. And they expect that to rise.
Over the next 12 months, that figure is expected to increase to 12.9% while over the next five years marketers estimate that 18.5% of their bu