Social media doesn’t work for your brand because your brand is boring

So you’re putting all this time into social media, but what exactly are you getting back? Well, it doesn’t seem to be driving conversions, really. You don’t seem to get much referral traffic either. So what the heck is the point? You spent at least two hours a week writing social content, why isn’t this whole thing paying off yet?
We get it. Your boss read an article about social media and all the cool brands are on it, so you now need to be on it too. You’re s