Social is the go-to channel for product launches

Lucozade’s ‘Made to Move’ campaign was supported by a series live streamed via Facebook.Social media is overtaking television, promotions and email campaigns as the medium of choice for product launch marketing.
Seventy-four per cent of brand marketers prioritise social media, ahead of sales promotions (55%), email (53%), press (39%), PR coverage (39%) and television advertising (36%), according to research by agency Five by Five.
Of the 730 senior marketers questioned acr