Soccer and Santa collide as Paddy Power subverts Christmas TV ad conventions

Bookmaker’s new spot by Droga 5 is an irreverent take on festive traditions.
Paddy Power has come out all guns blazing for Christmas 2022 as it celebrates the calendar collision of the World Cup and Christmas.
Never one to miss an opportunity for self-promotion, the bookmaker brand is muscling in on territory previously commanded by the likes of John Lewis to share its irreverent take on festive traditions.
Tearing up expectations, Droga5 London is billing the diary discord as a momen