So what is 'Digital PR' anyway?

Digital PR. It’s one of those phrases that has been buzzing around the industry for some time and if you are unsure what this is exactly, then let me assure you, you're not alone.
There are two main origins of today's ‘Digital PRs’. The former is the traditional publicist. Now let’s stray away from the Ab Fab stereotypes for one moment; these PRs are hardworking opportunists working the phones, pitching their client at every meal, submitting their self-written press relea