So much terrible content, so little time to consume it: Why brands need to abandon interruptive ads

We as people have become so time stressed, so attention fractured, that we have to choose wisely where to invest our effort and our eyeballs. Oh! There’s a Tweet I should probably read…
Just kidding. But not really. [It was Instagram…who reads Twitter anymore now that Trump has stunk up the joint?]
It’s not like it used to be when people were attention starved and looking for forms of entertainment, no matter whether it came from a brand or a TV station or a movie studi