Snickers strikes sweet Eleague sponsorship deal

Snickers has been named as an official chocolate partner of Eleague’s esports games, a partnership which will see it feature on broadcasts by American cable and satellite station TBS.
Under the deal Snickers will sponsor the Eleague pre-game show as well as air its ‘You’re not you when you’re hungry’ ads after matches in which it will compile the biggest errors and mishaps from the tournament.
To further integrate the two brands Snickers will also have a presence on