Snickers distributes Valentine’s cards to the ‘forgetful’ of Waterloo in interactive billboard campaign

Mars’ Snickers is hoping to mediate any Valentine’s day faux pas today (14 February) with a billboard that doubles as a free card shop in London’s Waterloo.
AMV BBDO has spun the brand’s ‘You’re not you [when you’re hungry]' campaign into ‘You’re forgetful when you’re hungry’ for a special OOH creative, which will run for three days outside the train station.
The white lettering of ‘Forgetful’ on one of Primesight&rsqu