Snapchat's e-commerce boss says World Lenses could transform how brands convert online shoppers

Snapchat’s head of e-commerce and streaming, Fintan Gillespie, has hinted where the commercial potential of its augmented reality capabilities lies, saying brands could allow shoppers to visualise how products will look in the real world before purchase. 
In April, Snapchat launched a feature called World Lenses, which lets users overlay pictures taken using their rear-facing camera with a series of interactive 3D filters. The messaging app monetised the tool just one month later