Snapchat: Why marketers should believe the hype and take advantage of the platform

Pity us, the poor marketers who learnt the essentials of our craft before 2012.
Five short years ago last month, the rest of the working world was alerted to the existence of Snapchat by CEO Evan Spiegel’s first company blog post. 
As you read this, Snapchat will probably be able to boast an active user base in excess of 170 million people – a larger population than Bangladesh. If Snapchat were a country, it would be the eighth most populous on the planet. 
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