Snapchat unveils 360-degree ad format with campaign for Sony's Don't Breathe horror flick

Snapchat has debuted a new 360-video ad format, with Sony Pictures Entertainment (SPE) rushing to be the first brand out of the gate with a campaign for its forthcoming horror movie Don’t Breathe.
The video push marks the first time Snap Ads have integrated a 360-degree element. Essentially a 10-second Snapchat video ad, the latest format from the messaging app allows viewers to ‘swipe up’ in order to see an intimate 360-degree version of the trailer via a web page link inside