Snapchat to let US advertisers track when customers visit their stores

Snapchat is to start offering more location data to marketers in the US, allowing them to better track the efficacy of their ads in the offline world.
A new tool called Snap to Store has been in beta testing with a select number of brands and will now let advertisers with physical stores in the States see how in-store traffic correlates the Snap campaigns.
Wendy’s, 7-Eleven and Paramount Pictures are among some of the first brands to have used the feature. According to data from Snapchat,