Snapchat targets performance marketers with advanced automation tools

Snapchat is continuing to roll out new features ahead of its second quarter earnings update next week, announcing an advanced set of tools for marketers which allow them to build, manage, and scale their ad efforts at greater speed. 
Fresh from unveiling its self-serve platform in May, the messaging app's ad manager - which will let clients purchase slots directly - has been updated with a new service called 'Advanced Mode'.
The tool gives brands, agencies and buyers the power to setup auto