Snapchat taps into mob mentality, adds group video chat feature

Snapchat announced a new feature to its in-app experience today (April 3): a group video chat for up to 16 people.
Using the video camera icon in a group chat, users can chat with their friends, utilize Snapchat’s lenses, and send text messages or chatting throughout the video conversations.
The announcement comes on the heels of Snapchat’s first brand campaign, which launched on March 31. The app proclaimed itself “A new kind of camera company” in a minute-long spot