Snapchat takes swipe at competitors’ under-emphasis on sound, calling muted video advertising ‘moving banners’

Snapchat believes sound is quintessential to advertising, arguing this is the platform’s advantage over those competitors whose users are less inclined to engage with audio in video advertising, or less encouraged to do so.
Snapchat’s chief strategy officer Imran Khan, formerly of Alibaba fame, took to the stage at Dmexco today (14 September) to prove how the platform puts advertisers on the same par as its users by having a unified product creation team across consumer and