Snapchat stars’ top tips on perfecting brand partnerships

Creating an authentic relationship with influencers on social media is top of many marketers’ agenda, particularly on newer platforms like Snapchat, as brands look to find a credible voice to sell their products.
Speaking to Marketing Week at the inaugural Snaphappen event last month, Snapchat stars Geeohsnap, Shonduras, Cailin O’Neil, GiniCanBreathe and Flawlessfox81 – who between them have worked with Disney, Starbucks, Red Bull and McDonald’s – sh