Snapchat rebrands as Snap Inc after camera 'Spectacles' unveil

Ephemeral messaging service Snapchat has played its hand, showing a wider strategy beyond its core messaging app with the unveiling of its secretive venture into hardware.
Following a sweeping rebrand that’s saw web domains and social media counts renamed as Snap Inc, company chief executive Evan Spiegel has revealed Spectacles – a pair of $130 sunglasses with an embedded video camera.
Aping a minor feature boasted by Google Glass, the product looks to be focused only capturing momen