Snapchat pips Instagram to introduce web links to images

Snapchat is aiming to get one over on its rival Instagram with the introduction of new functionality enabling web links to be embedded within its famous vanishing pictures and videos.
The move means content will no longer be a brief dead end and could open the floodgates for a wealth of brand tie-ins and product links, offering up potentially lucrative new revenue streams for publishers and creators.
Regular users will also be able to share links to the cinema they are at or the pub th