Snapchat picks up location-based advertising data specialist Placed

Snapchat has furthered its interests in the location-based advertising sphere with its purchase of Placed, the mobile measurement firm specializing in pairing digital ads to footfall.
Placed operates using an opt-in mobile model to keep tabs on anonymized store bound foot traffic for brands, a gambit which has seen it grow to the extent that it now oversees customer movements at 600m locations every day.
Despite the change in ownership Snap avers that Placed will continue to operate as an i