Snapchat opens up its APIs to all advertisers, quickening monetisation march

Brands no longer need to go directly through Snapchat to buy their ads in a move that opens the floodgates to a larger volume of advertisers that perhaps have been reluctant to spend with the app due to its limitations
Snap has been working toward this ever since it began offering self-serve advertising to more than 400 brands such as Nissan and Gatorade four months ago. Early results have been promising and by firing up its ad technology platform and allowing third-party partners to plug into t