Snapchat opens up AR development to all creators with Lens Studio launch

Snapchat is opening up new revenue streams with the launch of desktop app for Mac and Windows which will let all creators make their own Lenses, and make it easier for marketers to do so in the process. 
Dubbed Lens Studio, the self-serve platform will see one of Snapchat's most popular features become more democratised.
Members of the public as well as companies can download it,  but crucially for marketers Snap has introduced a roster of new partners that will be able to make Le