Snapchat opens up ad manager to Story Ads

Snapchat has broadened its self-serve ads manager offering with the inclusion of Story Ads for the first time.
Previously available solely as an untargeted national takeover, they will now be made available to purchase programmatically via the platform.
Custom-built for the redesigned feed-based Discover channel, Story Ads offer brands the ability to enable viewers to swipe up to view products, sites or videos while viewing long-form content. Positioned alongside premium content they offer